May 2026 report
A monthly snapshot of which trade job searches are moving, what candidates want next, and where partners may be able to help with useful roles or training routes.
55
Organic traffic
16
Organic keywords
138
Referring domains
376
Total visitors
Partner demand queue
| Keyword | Intent | Rank | Volume | CTA | Status |
|---|---|---|---|---|---|
| site manager construction salary Defend the top result and turn salary intent into day-rate reports and alerts. | salary | #1 | 30 | Day-rate report | protect |
| learn a trade at 40 Career changers are the strongest owned-audience signup route. | career change | #5 | 90 | Beta signup | protect |
| best trades to learn uk Guide undecided users into trade alerts, apprenticeships, and CV prep. | career change | #6 | 90 | Beta signup | protect |
| highest paying trade jobs Salary comparison readers are ready for pay reports and job alerts. | salary | #8 | 150 | Day-rate report | protect |
| solar panel installer salary uk Renewables pay searches can open a specialist green-trades demand segment. | salary | #5 | 50 | Day-rate report | protect |
| trade jobs Improve internal links and live-job proof to move generic job intent toward page one. | jobs | #16 | 700 | Job alert | boost |
| electrician apprenticeship salary Near page-one apprenticeship salary intent should route into DfE search and apprentice alerts. | apprenticeship | #11 | 100 | Apprenticeship search | boost |
| plumbing apprenticeship london High-volume local apprenticeship search needs stronger exact-match support and DfE results. | apprenticeship | #29 | 1,000 | Apprenticeship search | boost |
| gas engineer apprenticeship Big apprentice demand with live DfE supply and strong recruiter/training-provider relevance. | apprenticeship | #44 | 1,400 | Apprenticeship search | build |
| bricklayer salary uk Salary page can pull users into pay comparison, CV prep, and job alerts. | salary | #41 | 700 | Day-rate report | build |
| drainage engineer Specialist trade demand is commercially interesting because supply is fragmented. | specialist trade | #47 | 1,000 | Job alert | build |
Early visibility around learning a trade at 40 and best trades to learn shows jobseekers are researching before applying.
Route career-change guides into beta signup, training routes, apprentice search, and CV builder.
Salary searches are already producing top-10 visibility across site manager, high-paying trades, and renewables.
Push salary readers towards day-rate reports, alerts, and trade-specific CV actions.
DfE apprenticeship results give candidate-first pages real vacancy utility beyond scraped job content.
Build trade/location apprentice pages where search activity and DfE supply overlap.
Drainage, gas, renewables, HVAC, roofing, scaffolding, and labourer intent is valuable because many markets are hard to fill.
Track demand gaps by trade and area, then package opt-in lead signals for partner pilots.
Advertised pay evidence
A public, quarterly comparison built from 9,604 unique job adverts, with sample sizes and the cleaning method shown.